India is such a pious & religious part in our universe, where God and Goddess used to come down from heaven in a phased manner. In any month, the full moon day is considered the most significant day of that month. On such a full moon day that also in the sacred month of Margashirsha, Bhagawan Dattatreya took birth. Hence, Datta Jayanti is being celebrated on Margasirsha Poornima Day. This year Datta Jayanti is being observed on 11th December.

In Shirdi, Bhagwan Dattatreya Jayanti is celebrated every year at Dattanagar. There is a temple of Shri Dattatreya. Every year this Shirdi festival celebration begins from the beginning of the bright half of the lunar month & culminate on the full moon day.
Shri Sai Baba is considered as the Avatar of Bhagwan Dattatreya.
Bhagwan Dattatreya is the union of Tridev, they are Lord Vishnu, Lord Shiv Shankar & Lord Brahma. Bhagwan Dattatreya is the incarnation of these three great Gods. There is a mythological story behind this merger of three Gods into one form. Thus, the power & generosity of Bhagwan Dattatreya is exceptional as These combined in one form.
Praying to Bhagwan Dattatreya has manifold benefits. In the household or in a pilgrimage journey, praying to Lord Vishnu or Shiva-Shankar is common. Does anyone want to pray to Lord Brahma in such regularity?
